
Allure
Couture
BridalHand-beaded couture bridal — archival silks, intricate embroidery.
Family-owned since 2006. From the wedding aisle to the prom red carpet — 25+ designer houses, hand-picked on buying trips to New York, Chicago, Atlanta and beyond, all under one roof on State Road 84 in Davie.
The boutique · Davie, FL
Our journey started in 2006, after months of shopping for a sweet 16 dress for one of my daughters. I was so inspired by what that experience should have felt like that I took a leap of faith and left an 18-year career in corporate America to open RashawnRose.
The very first dress we ever sold came out of the bedroom closet in our home — before the store ever had a door. Two decades later, that same belief drives everything: every bride and every prom girl deserves the in-person experience a milestone calls for.
Every year we still travel — New York, Chicago, Atlanta, and even out of the country — to bring unique designers to South Florida. The room is bigger now. The promise hasn't changed.
From couture bridal ateliers in Ukraine to the prom labels lighting up every South Florida red carpet — a curated room, not a crowded one.

Hand-beaded couture bridal — archival silks, intricate embroidery.

Fitted lace bodices, dramatic backs, modern romantic silhouettes.

Sculptural, one-of-a-kind gowns for the bride who wants no twins.

The name on every prom red carpet — sequins, slits, showstoppers.

Architectural evening couture — bold color, editorial tailoring.

Trend-forward prom in every color of a Florida sunset.
Couture and designer bridal from ateliers in New York, Europe and beyond.
Jovani, Tarik Ediz, Portia & Scarlett, Amarra, Ellie Wilde — register your gown so no one repeats yours.
The very occasion that inspired RashawnRose — celebrated like the milestone it is.
Bari Jay, Dollhouse and more — coordinated tones for the women beside her.
Jovani and Marsoni evening looks, styled to complement — never compete.
Galas, weddings as a guest, pageants — couture eveningwear with statement detailing.
Styling for grooms and prom dates — so the whole look is handled in one room.
Designer gowns off the rack at a fraction — follow us for the next sample event.
Booking an appointment means a fitting room is reserved for you and a dedicated stylist is there the whole way — pulling options, checking availability by color, size and your wear date, and styling you for the occasion.
Open by appointment. Call, text or email to confirm — your slot is held once you've spoken with our team.
Closed Tuesdays & Wednesdays. Open weekends. Come in with clean, neutral undergarments for the truest fit.
Five steps — most clients find the one in a single, unhurried appointment.
Reserve your room and stylist online, by phone or by text. Tell us the occasion and your date.
Your stylist pulls options by color, size and silhouette — and a few you didn't think to ask for.
Try on in a calm, private room with the people who matter most. No pressure, no crowd.
We check availability against your wear date and order in your size. Bridal is made-to-order — plan ahead.
We connect you with a trusted seamstress for the perfect fit, then it's yours for the big day.
A working preview of the racks — real gowns, photographed by our designers, all available to try on by appointment. The floor turns over constantly; come see what just arrived.
Bridal · Atlas
Prom · Atria
Bridal · Milla Nova
Prom · Faviana
BridesmaidsReal gowns from our designer racks · Styles and availability rotate weekly
Two decades of brides, prom girls and mothers — in their own words.
"They have the most beautiful gowns for all shapes, sizes and tastes!"
"The team made me feel comfortable, supported, and truly seen."
"She was able to help me see the vision for a dress I fell in love with."
Real client words · Read more on Google, The Knot & WeddingWire
New arrivals, trunk shows, real clients and sample-sale alerts. Follow along — the live feed embeds here on launch.
In the heart of Davie, minutes from Fort Lauderdale and a short drive from Miami. Free parking. By appointment.